10) Wine is Interesting: There are more than a million wines on the 711kelab market today, and every one of them is different. There are thousands of wines available locally and at reasonable prices, which makes sampling and enjoying wines a fascinating hobby.

9) Wine is Educational: An interest in wine is an opportunity to learn not only about the wine, but about it’s creation, its history, the geography of where it’s from — even culture and language. If you drink a lot of Italian wines, you’ll need to learn at least enough Italian to read the labels.

8) Wine is Stimulating: Wine is a good icebreaker at any social gathering, and for generations it has been the impetus for countless philosophical discussions.

7) Wine is Social: Imagine a dinner party without wine! And what better way is there to thank a host for the invitation than to take along a well-chosen bottle?

6) Wine is Festive: A sparkling wine is de rigeur at celebrations. But even a simple meal at a favourite restaurant becomes an occasion when you hear that unmistakable “pop” when your server uncorks your bottle.

5) Wine is for Sharing: Aside from the usual proscription against drinking alone, a bottle of wine is always better when shared with a friend.

4) Wine is Patriotic: Buy Canadian! We make great wines, as a visit to any Canadian winery will show. Just look for the display case filled with wine awards from around the globe.

3) Wine is for Food: Wine has been touted as a digestive aid for thousands of years, but it is also a natural partner at the dinner table. Plus matching wine with food can be an endless source of entertainment.

2) Wine is Good for You: Imagine the impact if we discovered a drug that could lower bad cholesterol and raise good cholesterol, lower blood pressure, and lessen the likelihood or impact of a stroke. What about a food supplement that can lower the risk of heart disease, heart attack, Alzheimer’s disease, type 2 diabetes in men, and osteoporosis in women? These are some of the known benefits of moderate wine consumption.

1) Wine is for Lovers!!!