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THE
FRUGAL OENOPHILE |
When The Going Gets Weird, The Weird Turn Pro
Anyone becoming interested in wine for the first time right about now must think that it's a pretty bizarre industry. Indeed, it has always been a bit hard to fathom, but a lot of recent headlines have simply got me scratching my head. What on earth is going on out there? Take Ontario's bottle return program. The LCBO wanted nothing to do with bottle returns, and tried to force Tetra-paks down everyone's throats. The Blue Box people were arguing that an absence of liquor bottles at the curbside would undermine their work. Now that the government mandated program is in full swing, it's somehow a good thing. I've received a number of press releases telling me what a great initiative this is and how it 'enhances' the blue box program. Now, here's a lesson in spin -- Fight change as long as you can, but if you lose and the change is inevitable, act like it was your idea in the first place. The most interesting -- and I think extremely foresighted -- part of the program is how the Ontario government is handling bottle horders. Environment Minister Laura Broten says that getting the bottles back is what's important. And, to prevent blatant abuse, you can't take back any more than 10 cases(!) of bottles at once. Bravo for the green team. BTW, if you put your bottles into cases -- divided into clear and green -- then the Beer Store staff will be thrilled. You Can't Grow It HereAfter decades of the experts telling winegrowers what to plant, a few brave vignerons decided, about 30 years ago, to plant vinifera grapes rather than hybrids (such as Veeport, one of the only useful grapes to come out of all that publicly-funded 100-year research. It was claimed it made a pretty good "Canadian port"). Now shelves are filled with VQA Chardonnay, Cabernet, Gamay, Riesling, and practically every popular vinifera grape that is sellable. So what's the logical next step? Hey, we should start a vinifera-only campaign and try to get rid of the hybrids. An recent initiative by grapegrowers, mainly in Ontario, would have the authorities create a short list of acceptable grapes. That list would include only the most popular vinifera grapes -- no hybrids, no "new" varieties and, in fact, none of those lesser known grapes either. Not even Muscat made the list (try Hillebrand's Dry Muscat sometime.) While it's nice that growers want to improve the overall quality of Canadian wines, this initiative would deal a virtual death blow to all but the most favoured regions. While you can grow some vinifera grapes in marginal areas such as Prince Edward County, it's the cold-hardy hybrids that are making it possible to establish new wine regions in Canada. A move to ban these grapes would cripple the growers who are looking beyond Niagara and Erie North Shore, just as the Niagara people, 30 years ago, looked beyond Labrusca. I hope this initiative quickly dies on the vine (so to speak). It Only Gets WorseA clever wag on CBC radio is trying to popularize a new word: Encrapification. What the word refers to is society's current willingness to accept 'crap'. The examples given were 5 bucks for a cup of frothy milk and coffee, or $400,000 for a cramped 1-bedroom apartment. I would add to that list $13 for a litre of crappy wine. Yes, I consider myself an environmentalist and, yes, I prefer to see something done about the amount of waste glass produced by alcohol distribution. But should alternative packaging necessarily lead to inferior wine? My Wine of the Week post for March 19/07 is a round-up of mainly tetra-pak wines, and believe me, it wasn't easy to be kindly in writing about even the best of these wines. I like to concentrate on "top quartile" performance, as I assume that the best 25% of anything is probably good enough for most of us. But I found that barely 10% of the available products reached even a minimum quality level. And running the majority of these wines through a price-performance formula leaves them wanting even more. If you must have a "jug wine" in enviro packaging, then have a look at my W.O.W. short list. Otherwise, you are far better off with something packaged in glass, at least at Ontario's LCBO. BC Drinks and Stays HomeI'm often chastised for including Ontario wines in a tasting to the neglect of wines from Canada's West Coast. Well, I'd love to, but there usually isn't much to choose from. BC's wine industry is barely half as large as Ontario's, and so they produce far less wine. Now it seems they aren't even making enough to share! One of the main differences between BC and Ontario is that people in BC actually drink the wine that's made there, to the point that BC wineries are cutting back on their VQA exports. This means there will be less and less BC wine on Ontario shelves. Pity. EU Cries FoulThe Canadian wine industry is quite accustomed to government policies that don't work to their advantage. In a remarkable turn of affairs, the Feds have announced an excise tax break for 100% Canadian wines. It's a rather small measure, given the enormous subsidies many other wine regions give their winemakers (Europe hands out about $2 Billion US annually). But the European Union doesn't like the idea and has, in fact, approached the World Trade Organization with a formal complaint. The complaint is more remarkable when you look at the numbers involved. Ontario produces a pretty small quantity of grapes, which go into either VQA wine or "Cellared in Canada" blends. This tax break favours only VQA wines, and VQA wines account for a mere 5% of the wine produced in Ontario. Official sales figures for all Ontario products -- both VQA and Cellared in Canada -- show a total market share of 29%, and 5% of that works out to less than 1.5% of sales. And given that only half of VQA sales are through LCBO stores, that means that the "enemy" accounts for just .7% of LCBO shelf space. European wines, on the other hand, have fully 50% of the Ontario market. So the question is, why does someone who has 50% of the market feel the need to hurt someone who has .7% of the market? It's even more more galling when you consider that Europe has no problem subsidizing their own producers. It really is a case of the big guy beating up on the little guy. There is nothing to be gained through this action, and the only outcome is more damage to an already fragile wine industry.
Cork Maintains Its BuoyancyA 2006 study commissioned by the Tragon corporation in California has found that natural cork is by far the preferred closure for buyers in France and the US. The findings specified that, where price was not the primary consideration, buyers would always reach for real cork in all situations. And even among the "entry level" market, buyers would rather have a natural cork in their cheap wines. One theory given for this finding is that the wine industry is not doing an effective job of educating the consumer. Although screwcaps are appearing more and more often on fine and premium wines, consumers still see it as a stigma. No mention was made whether this research included Canada. It would be interesting to see if we Canucks are any more informed about screwcaps. Did
you know that
you can recycle your cork closures. The Canadian Girl Guides
have recycled more than 5 tons since they introduced their Bag-a-Cork program in 2003
at more than 150 locations around Ontario. New Wine Book Forges a Unique Direction
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Help Save the DueroJohn Szabo, Master Sommelier and wine writer, sent me this plea to help winegrowers in the Ribera del Duero region stop the construction of a highway that will rip through the centre of some of the world's best vineyards. You can add your vote at: www.savetheduero.com. |
In today's fast-paced world, how can anyone find the time to age wine? Interesting concept. I've never found "benign neglect" to be all that challenging or time sensitive. Still, a lot of wine creative types think that wine ageing should be an Olympic sport, with the fastest time emerging the winner.
James Randi, a wine educator based in Florida, is putting his money where his mouth is. He is offering a $1Million reward for anyone who can prove that magnetic wine enhancement devices work. There are plenty of devices available, and most are simply large magnets hidden in an attractive coaster base. The claim is that placing your bottle of budget wine red on the base for 1/2 hour is equivalent to ageing it for 5 years ... or something. Even more exotic and high-tech are magnetic devices that clamp around the neck of the bottle, giving the much-needed magnetic charge as the wine is poured.
Aside from the scientific opinion that there is nothing in wine that could possibly be affected by a magnet, there is a lot of anecdotal evidence that these devices are absolutely necessary.
If you agree that magnetic ageing is the way to go, all you need to do is set up a double blind test with appropriate wines and tasters, and then claim your million. Personally, I'll just continue to buy a few extra bottles to tuck away in my cellar until I've forgotten about them.
Tip: If you'd like to try the magnetic thing but don't want to lay out 60 bucks, you can try a magnetic small parts tray, like the one available from Lee Valley tools. It costs less than $11 and it's a great way to store parts when you're not amazing your friends with magnetically enhanced wine.
Removal of unripe grape clusters from vines to encourage better development of remaining clusters. Some of the best growers remove up to half the crop
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I am a firm believer that wine is more fun than we are typically led to believe - Dave McIntyre