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Why Businesses Need Newsletters
People like newsletters. In fact, a newsletter is one of
the best ways to keep in touch with customers and build long-term
relationships. Research shows that people are four times more
likely to read a newsletter than a colour brochure. About 25%
of readers will keep newsletter articles that interest them,
and 15% of readers pass newsletters on to someone else. Newsletters
are also regarded as being up to four times more credible than
sales-oriented literature.
People don't need or want more sales pitches. They do want information
that will help improve the quality of their lives. People turn
to newsletters for information that will help them to make better
buying decisions.
Email Newsletters: A better alternative
It's remarkable how much easier it is to create and distribute
an email newsletter compared to a paper one. Email eliminates
the need to expand articles to fill up a certain number of pages
or trim an article so it will fit the space available. With an
email newsletter, you can include as much or as little as you
choose, without worrying about margins, point size, leading,
and word counts. Last-minute changes are a breeze, and you don't
have to give up the graphics elements that help make a newsletter
a lively read.
Email newsletters have distinct advantages over paper. They can
be more timely because the production cycle is extremely short.
Plus people pass them on, not just a copy or two, as with paper
newsletters, but potentially to dozens of friends and associates
with just a few mouse clicks.
Perhaps the most enticing reward is the cost of production and
distribution: no printing, no envelopes, no stuffing, no stamps
… just an up-to-date list of interested wine lovers, a desire
to communicate, and someone to pull it all together for you.
Have you thought about an email newsletter? I can help you. If
you'd like to get technology working for you, contact me right
away to see how an email newsletter can fit into your marketing
plans. (For a complete list of the services I offer, please see my on-line profile.)
My Qualifications
Newsletters require a special style of writing -- clear and
to the point; casual, yet business-like. And above all, readers
want information that is useful, information they can use. For
more than 10 years, I have been writing and producing newsletters
in the fields of business, technology, investment, education
and recreation. As a writer, editor, desktop publisher -- and
wine enthusiast -- I can help develop editorial direction, create
content to your specifications, and deliver a quality newsletter
on time and within budget.
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